Cravendale’s Muppets TV ad

Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.

/l/l/v/pepeprawn.jpg

The ad breaks on ITV tonight (6 February) and will follow in cinemas from the 10 February to tie in with the movie’s UK release.

The partnership, Cravendale’s first brand partnership, also includes in-store and on-pack activity.

https://www.youtube.com/watch?v=ggGvYd9-OCU

Recommended

MaryLou Costa

Brands contributing to obesity solutions need to get local

MaryLou Costa

About 32% of UK adults are estimated to be obese in 2012, according to the NHS. Brands are already signed up to the government’s Responsibility Deal, but what more can they do? I heard the alarming statement at a recent Westminster Food and Nutrition Forum on obesity that in some parts of the UK, being […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now