Creative effectiveness and resurrecting slogans: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the common pitfalls holding back creativity to brands bringing back old slogans, it’s been a busy week. Here is my take.
Elsewhere, we unpicked why a growing number of brands are bringing back slogans in their advertising campaigns. Tango, Branston and Morrisons in the UK, Wendy’s and the US Army in the States have all dusted off ad slogans of old and begun to use them again. In some cases after a decade or more. A with hindsight realisation that it was never broken and never needed fixing? An attempt to tap residual recall? Desperation borne from creative bankruptcy? A cute, but cheap PR stunt? We look to provide some answers in the analysis linked to below.
