Elsewhere, we unpicked why a growing number of brands are bringing back slogans in their advertising campaigns. Tango, Branston and Morrisons in the UK, Wendy’s and the US Army in the States have all dusted off ad slogans of old and begun to use them again. In some cases after a decade or more. A with hindsight realisation that it was never broken and never needed fixing? An attempt to tap residual recall? Desperation borne from creative bankruptcy? A cute, but cheap PR stunt? We look to provide some answers in the analysis linked to below.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?