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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Unilever on why brands must put humanity and personality into technology
Sarah VizardUnilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
Unilever replaces Marc Mathieu with Aline Santos as SVP for global marketing
Leonie RoderickUnilever has appointed Aline Santos as its new SVP of global marketing to replace Marc Mathieu, who left the company earlier this year.
‘Known, trusted, loved’: Why retirement firm Phoenix is aligning under the Standard Life brand
Michaela JeffersonWith Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Saga chases consideration amid £8.5m brand building play
Manny PhamSaga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field responds to ’emotional’ critics of purpose research
Manny PhamPeter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
At a loss with pricing? Try applying behavioural science
Richard ShottonA good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.