Glue London has won this month’s Interactive Advertising Bureau’s Creative Showcase Award, in association with MDAS, for its latest work for Virgin Trains.
The campaign was in response to a “greener travel” brief and also based on statistics that show how environmentally friendly train travel is compared to planes and cars. Glue based its campaign on the idea “if the environment had a voice, what would it be saying to us about the way we travel in the UK?”
It has created a series of online video ads featuring characters representing different flora and fauna from parts of the UK served by Virgin Trains, including a London “IT girl” cow, a family of Scouse sheep and a Glaswegian hedge.
In addition to the ads, Glue produced a film for the Virgin Trains site, which addresses UK travel habits.