Both brand and agency experts debate how programmatic approaches in the advertising space might unlock creative opportunities and what future doors that might open. Is creativity in the programmatic sphere the next Holy Grail for an industry set on connecting with the right consumer at the right place and time?
eBay Advertising’s head of programmatic Jean-Baptiste Goux explains how ad blocking has thrown down a gauntlet to the industry.
Will changing consumption lead to fully automated ad buying?
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
Brands that profess to support racial justice on social media without a single black board member aren’t helping the cause, they’re just being hypocrites.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.