Credit Agricole buys rival Credit Lyonnais
Credit Agricole, the French bank, has brought rival Credit Lyonnais for e20bn (&£12.9bn).
Credit Agricole, the French bank, has brought rival Credit Lyonnais for e20bn (&£12.9bn).
Business a.m., the Scottish daily newspaper, is to close this week. Owners Bonnier are in negotiations to sell the title to the owner of weekly publication Financial News, who would revamp the title as a specialist weekly.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
Immediate Sales, the fast-turnaround arm of M&C Saatchi, is tipped to win the advertising account for discount eyewear retailer Optical Revolution. Optical Revolution, the brainchild of Michael Kraftman – former marketing director and deputy chairman of failed electrical retailer Tempo – has been looking for an agency with the help of the AAR (MW November […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.