Credit Agricole, the French bank, has brought rival Credit Lyonnais for e20bn (&£12.9bn).
Business a.m., the Scottish daily newspaper, is to close this week. Owners Bonnier are in negotiations to sell the title to the owner of weekly publication Financial News, who would revamp the title as a specialist weekly.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
Immediate Sales, the fast-turnaround arm of M&C Saatchi, is tipped to win the advertising account for discount eyewear retailer Optical Revolution. Optical Revolution, the brainchild of Michael Kraftman – former marketing director and deputy chairman of failed electrical retailer Tempo – has been looking for an agency with the help of the AAR (MW November […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.
This guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?