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Business a.m. to close this week

Marketing Week

Business a.m., the Scottish daily newspaper, is to close this week. Owners Bonnier are in negotiations to sell the title to the owner of weekly publication Financial News, who would revamp the title as a specialist weekly.

US toy brand Shelcore to launch in UK

Marketing Week

US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]

IS to take Optical Revolution brief

Marketing Week

Immediate Sales, the fast-turnaround arm of M&C Saatchi, is tipped to win the advertising account for discount eyewear retailer Optical Revolution. Optical Revolution, the brainchild of Michael Kraftman – former marketing director and deputy chairman of failed electrical retailer Tempo – has been looking for an agency with the help of the AAR (MW November […]

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