Creston on course as revenues rise

Creston, the marketing services group that owns Delaney Lund Knox Warren, has said it remains on course to meet trading expectations for the financial year after posting a 4% increase in revenues.

The company said despite the “difficult economic environment” trading for the months ended 31 December was in line with the Board’s expectations

Creston said its diversification towards more “resilient areas of the marketing industry” – the group generates over 70 per cent of its revenues in direct and digital marketing, healthcare marketing and market research – had helped its performance.

It added that although it is “realistic about the tough trading environment the UK economy faces” there continues to be a “good pipe line of new business” opportunities this year.

Last October, Creston was reported to have received interest from US private equity company, Cartesian Capital Group about a possible buyout.

DLKW recently appointed Lowe creative director George Prest as European creative director.