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London Underground and Royal Mail ‘most improved’ brands

Lara O'Reilly

London Underground’s role in making the Olympic Games a success has driven consumer perceptions of the transport operator to rise faster than any other brand in the UK this year, while a recent revival of the  Royal Mai’s financial fortunes has lifted public opinions over the same period, according to YouGov’s half year brand rankings. 

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Dos and Don’ts of corporate rebranding

Lara O'Reilly

Corporate rebrands are no longer seen as merely a reprint of the office stationery because they can positively affect perception of companies and their bottom line, but marketers should be wary of “change for change’s sake” in the eyes of the cynical consumer.

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