Quiet Storm has been appointed to handle the Metropolitan Police’s Crimestoppers creative account, targeting young people in the black and ethnic communities. The brief will be to raise awareness of Crimestoppers and also to encourage young people to use the helpline number.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.