Crisis, the charity for homeless people, has appointed WWAV Rapp Collins London to handle its integrated marketing account, following a three-way pitch.
The agency beat Whitewater and incumbent Catalyst to win the business, and will develop a campaign that communicates the growth of the charity’s work across the UK.
Crisis called the review last summer and initially shortlisted five agencies to pitch for the business.
The review was overseen by director of fundraising Andy Page, who says: “We work all year round to tackle homelessness, but there is a perception that we are only active at Christmas. We want to close that gap and ensure that people understand the scope of our work.”