Crisis picks WWAV Rapp Collins London

Crisis, the charity for homeless people, has appointed WWAV Rapp Collins London to handle its integrated marketing account, following a three-way pitch.

The agency beat Whitewater and incumbent Catalyst to win the business, and will develop a campaign that communicates the growth of the charity’s work across the UK.

Crisis called the review last summer and initially shortlisted five agencies to pitch for the business.

The review was overseen by director of fundraising Andy Page, who says: “We work all year round to tackle homelessness, but there is a perception that we are only active at Christmas. We want to close that gap and ensure that people understand the scope of our work.”


Citi yokes Egg

Marketing Week

What is the connection between Egg and an episode of the soap opera Dallas? The answer is Citigroup, which has just purchased the internet bank for £575m. Citigroup is the world?s largest financial services organisation, populated by larger-than-life executives who have been making a bit of a splash recently – improbable though that might seem […]


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