How to drive brand loyalty among the younger generations
Andrew BusbyBrands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
How M&S is ‘turbocharging’ customer experience across the business
Michaela JeffersonThe retailer is looking to amplify the voice of the customer as it continues on its path towards transformation.
Morrisons moves price up the agenda as it looks to become ‘more competitive’
Michaela JeffersonWith a new loyalty scheme, expanding Amazon partnership and plans to invest in communications, Morrisons is confident it will recover from the impact of Covid-19 over the coming year.
Morrisons revamps loyalty scheme with ‘instant money’ offer
Lucy TesserasAs part of the My Morrisons loyalty scheme, the supermarket has launched an app to keep track of savings and provide personalised offers.
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Customer acquisition is the only viable growth strategy in B2B, says Ehrenberg-Bass’s Romaniuk
Michaela JeffersonThe majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further from the truth, according to a major new study by Ehrenberg-Bass Institute’s Professor Jenni Romaniuk.
How to solve the loyalty conundrum and get rewards right
Richard Robinson - LeadFamlyAcquiring and keeping customers is difficult enough, but growing their lifetime value is an even bigger challenge, one which gamification excels at.
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Tesco deems marketing ‘mission critical’ following Covid sales boost
Michaela JeffersonCEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
JD Sports praises ‘deep bond’ with customers following successful ecommerce transition
Michaela JeffersonThe sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
H&M banks on customer loyalty to help turn around Covid losses
Michaela JeffersonH&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer loyalty, sustainability and online as areas of growth.
How marketers can reconnect with customers and colleagues in a digitised world
MaryLou CostaWith the world of work and brand interactions both becoming more digital, distance will remain a factor in relationships with teams and customers, but forward-thinking marketers are strengthening those connections with strategic use of incentives.
TUI’s CMO on turning insight into action at pace
Lucy TesserasTUI now acts on customer insight “almost immediately”, a change brought about by the pandemic that CMO Katie McAlister says must remain in place if it is to retain a competitive advantage.
How Tesco’s customer focus enabled it to be ‘faster, quicker and sharper’
Marketing Week ReportersThe supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
Virgin on why aiming for perfection can leave marketers ‘tied up in knots’
Matt BarkerCovid-19 may have delayed the rollout of the Virgin Group’s new loyalty scheme, but Virgin Red CMO Kelly Best is a firm believer that staying agile is more important than waiting for the ‘perfect moment’ to launch.
How to market to your customers, not just your prospects
David van SchaickSuccessful B2B brands keep customers as well as finding new ones, and they also know you need to communicate with these two groups differently.
Co-op’s marketing boss on why membership is more powerful than loyalty
Charlotte RogersPassionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.