How Revolution Beauty is using the ‘power’ of DTC to drive ‘huge’ growth
Niamh CarrollThe beauty brand has experienced rapid growth since 2014 selling through third-party retailers, but now it’s got its sights set on reaching customers direct.
The beauty brand has experienced rapid growth since 2014 selling through third-party retailers, but now it’s got its sights set on reaching customers direct.
With new research revealing a 7% drop in consumer participation in loyalty schemes, brands from Boots to BMW are innovating their propositions to keep consumers engaged.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sharing data can have real benefits for the consumer as well as the business, so communicating this value exchange is key, says Currys’ head of CRM.
With loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
The firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
Despite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
Alongside a new brand platform, PizzaExpress has unveiled a three tiered loyalty scheme designed to give the brand a complete view of its customer base, explains chief customer officer Shadi Halliwell.
Latest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
While ecommerce has grown in importance for shoe retailer Aldo since the pandemic, physical stores remain critical. One way the retailer is bridging the gap is through the introduction of “omni-associates”.
Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share.