Inflation, imposter syndrome, brand infidelity: 5 interesting stats to start your week
Chris SutcliffeGet up to speed on the most vital stats of the week with our handy roundup.
Pret ups focus on value as it turns its attention to subscriber retention
Chris SutcliffeAs Pret A Manger rolls its subscription product out to the US and France, it is looking to use Club Pret data to personalise its marketing to new and existing customers.
Pret doubles discount on ‘critical’ loyalty offer
Molly InnesClub Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
Marketoonist on the customer journey
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tesco accused of misleading customers with ‘unclear Clubcard pricing’
Rachel LawlerConsumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
‘We always follow the customer’: John Lewis’s marketing boss on its loyalty plans
Josh StephensonWith the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
John Lewis preps revamped member offer as it hires first pan-partnership loyalty lead
Lucy TesserasTesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
What marketers should look for from their loyalty platform
Marketing Week PartnerForrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
Co-op introduces exclusive discounts for loyalty members
Matthew ValentineCo-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
Lidl comes out on top as Tesco ordered to drop Clubcard logo
Molly InnesFollowing a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Tesco claims its ‘relentless focus’ on value is paying off despite profits halving
Niamh CarrollThrough initiatives such as Clubcard Prices, its price match and everyday low prices schemes, Tesco has “materially eroded” the price difference between itself and the discounters, CEO Ken Murphy claims.
Sainsbury’s takes on Tesco Clubcard with Nectar Prices launch
Michaela JeffersonSainsbury’s, Boots and Tesco have now all shifted the focus of their loyalty schemes towards offering customers more immediate value, as the cost of living crisis changes buying behaviour.
Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Michaela JeffersonBoots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
A year in loyalty, data and retail media
Rebecca SentanceLoyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?