The biggest barriers and enablers to effective loyalty programmes
Sean HargaveBrands need to deliver distinctive and diverse personalised offers, research shows, and that means having integrated systems that offer a 360-degree view of the customer.
Santander: We know customers are heading for financial difficulty before they do
Niamh CarrollSantander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Asda rolls out loyalty scheme nationwide
Michaela JeffersonAsda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
IHG Hotels & Resorts heroes ‘revamped’ loyalty scheme with biggest campaign in a decade
Michaela JeffersonOne of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.
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McDonald’s rolls out loyalty scheme across the UK
Michaela JeffersonThe restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
Hotel Chocolat reassesses UK growth opportunity, finding the market is ‘a lot bigger’ than it thought
Michaela JeffersonThe British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
Women in leadership, ROI, brand loyalty: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
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Currys to focus on loyalty over customer acquisition amid pressures of inflation
Niamh CarrollLoyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
How the customer-first revolution is disrupting loyalty
Mike MenzerBy using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.
Gifts form an emotional connection that discounting can never achieve
Ed WardSavvy marketers are realising discounts ruin brand image and slash margins, but gifts and rewards can boost sales while building loyalty.
Why Dickies isn’t taking its 100-year legacy for granted
Niamh CarrollCelebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
How Revolution Beauty is using the ‘power’ of DTC to drive ‘huge’ growth
Niamh CarrollThe beauty brand has experienced rapid growth since 2014 selling through third-party retailers, but now it’s got its sights set on reaching customers direct.
Brands on why loyalty is their ‘secret weapon’
Molly InnesWith new research revealing a 7% drop in consumer participation in loyalty schemes, brands from Boots to BMW are innovating their propositions to keep consumers engaged.