McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
While ecommerce has grown in importance for shoe retailer Aldo since the pandemic, physical stores remain critical. One way the retailer is bridging the gap is through the introduction of “omni-associates”.
Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share.
On The Beach took the bold decision to answer customers’ questions during lockdown, rather than sell holidays to them. The result was a 53% rise in customer engagement, which now puts the brand in a good position for the future.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
The electrical goods retailer posted a profit of £33m for the 2020/21 financial year, having almost tripled its number of contactable customers.
The group wants to tap into a sense of ‘Virgin-ness’ with new campaign promoting the variety of rewards across its Virgin Red loyalty scheme.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
The retailer is looking to amplify the voice of the customer as it continues on its path towards transformation.
With a new loyalty scheme, expanding Amazon partnership and plans to invest in communications, Morrisons is confident it will recover from the impact of Covid-19 over the coming year.
As part of the My Morrisons loyalty scheme, the supermarket has launched an app to keep track of savings and provide personalised offers.