Sainsbury’s to offer more personalised deals with Nectar 360 launch
Ellen HammettNectar says its new agency, Nectar 360, will offer brands more insights into its shoppers while offering customers more personalised rewards.
Trends 2020: Loyalty means more than a transaction
Sarah VizardBy offering additional benefits and unexpected perks, retailers can improve customers’ experience and get them talking about the brand, taking the relationship from transactions to advocacy.
Are brands missing the point of personalisation?
Marketing Week PartnerPersonalising a customer’s experience should mean that brands respond in real time to the context of each individual’s natural journey, but to achieve this requires marketers to take the lead in breaking down their companies’ silos.
How Dixons Carphone overhauled its CRM programme
Ellen HammettA focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years.
The benefits of brands being more human
Marketing Week PartnerOne-to-one personalisation of marketing is now becoming a reality, but brands still have some way to go to appear truly human, starting with getting the context of their communications right.
Beyond air miles: Emirates Airlines rewards customers for engagement
Ellen HammettThe Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”.
How Addison Lee’s tech overhaul put customers in the driving seat
Michael BarnettWith apps such as Uber disrupting business travel as much as the taxi market, Addison Lee has shifted its focus from account management to the passenger’s experience, which entailed a technology overhaul and a whole new way of working.
Clubcard Plus: Tesco unveils next steps for loyalty scheme
Ellen HammettTesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings.
Sainsbury’s overhauls Nectar with shift to digital loyalty programme
Sarah VizardNectar is launching a new app and website and refreshing its brand as it looks to offer a more personalised experience for users and boost engagement.
How an 80s icon is reinventing itself through personalisation
Michael BarnettMen’s clothing brand Pink burst onto the scene in the 1980s and has now reclaimed its original reputation for individualised style, with a rebrand powered by customised service both in stores and online.
Why technology is central to comparison sites’ new strategies
Michael BarnettGoCompare and MoneySuperMarket have both shifted away from loud, price-driven messaging to focus on personalised customer experiences based on data, in the hope of differentiating themselves and increasing loyalty.
Overcoming the dilemmas of customer lifetime value
Michael BarnettCustomer lifetime value is a key metric to calculate, but not always an easy one, and marketers may need to compromise in order to make it a business priority.
Boots makes Advantage Card loyalty scheme digital
Ellen HammettThe move coincides with the launch of its summer campaign, a “celebration” of body confidence which is where Boots sees itself playing a bigger role in future.
Charlotte Rogers: Loyalty may give Marriott the edge as it takes on Airbnb in luxury home rentals
Charlotte RogersAs Marriott and Airbnb both move into the luxury home rentals market, does the world’s largest hotel group and its suite of premium pads really have the edge over the startup poised for a billion-dollar IPO?