MoneySuperMarket: Membership schemes will help us cut marketing spend
Niamh CarrollThe price comparison business is aiming to reduce its reliance on “expensive” third-party media investments by driving revenue through its membership propositions.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
Halfords profits fall despite doubling loyalty membership
Grace GollaschHalfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
All the ways you can make money with a loyalty programme
Marketing Week PartnerDon’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth.
Marketoonist on Brand AI Chatbots
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on market share
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
McDonald’s CEO: Personalisation is key in driving greater frequency and spend
Grace GollaschInvesting in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Secrets to earning emotional loyalty: How green initiatives drive customer engagement
Marketing Week PartnerFind out how brands can use sustainability for stronger relationships with customers.
Currys CEO says brand focus has led to ‘consistently improving’ customer confidence
Chris SutcliffeCurrys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Co-op overhauls loyalty scheme to focus exclusively on member pricing
Niamh CarrollCo-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
Ocado credits shift in marketing strategy for improved customer retention
Chris SutcliffeThe online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
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