Marketoonist on marketing babble
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Christmas budgeting, data accuracy, apprenticeships: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
Brand loyalty, advertised emissions, budgets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Loyalty vs acquisition: Marketers on why ‘bothism’ is best
Charlotte RogersRather than getting caught up in an ideological debate, is the best way brands can survive the economic crisis to stop seeing attraction and retention as opposing forces?
Why brands can’t afford to skimp on gifts this Christmas
Marketing Week PartnerWith the cost-of-living crisis hitting everybody, gift cards could have an outsized impact on brand loyalty, as you’ll be seen to be helping out when it matters most.
Why reward-based incentives are working harder than discounts
Leona HeymerdinguerIn the current economic climate, with inflation increasing, fuel costs soaring and interest rates rising, the overarching narrative from business, media and government is one of cutting back, making your money go further and getting the best deals available. Little wonder then that discounting seems a logical answer for businesses striving to keep their market […]
What is the role for loyalty in a cost of living crisis?
Matthew ValentineAs the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
The biggest barriers and enablers to effective loyalty programmes
Sean HargaveBrands need to deliver distinctive and diverse personalised offers, research shows, and that means having integrated systems that offer a 360-degree view of the customer.
Santander: We know customers are heading for financial difficulty before they do
Niamh CarrollSantander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Asda rolls out loyalty scheme nationwide
Michaela JeffersonAsda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
IHG Hotels & Resorts heroes ‘revamped’ loyalty scheme with biggest campaign in a decade
Michaela JeffersonOne of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.
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McDonald’s rolls out loyalty scheme across the UK
Michaela JeffersonThe restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
Hotel Chocolat reassesses UK growth opportunity, finding the market is ‘a lot bigger’ than it thought
Michaela JeffersonThe British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
Women in leadership, ROI, brand loyalty: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.