With the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
Tesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
Forrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
Co-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
Following a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Through initiatives such as Clubcard Prices, its price match and everyday low prices schemes, Tesco has “materially eroded” the price difference between itself and the discounters, CEO Ken Murphy claims.
Sainsbury’s, Boots and Tesco have now all shifted the focus of their loyalty schemes towards offering customers more immediate value, as the cost of living crisis changes buying behaviour.
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Expedia spent the equivalent of over half its quarterly revenue on marketing in the last three months of 2022, as it looks to tap into rising travel demand.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Rather than getting caught up in an ideological debate, is the best way brands can survive the economic crisis to stop seeing attraction and retention as opposing forces?