Waitrose launches its biggest ever CSR campaign to tackle plastic waste
Ellen HammettWaitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
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Plastic waste: Why brands need to look beyond the PR opportunity
Molly FlemingIceland, Evian, Diageo and Coca-Cola have all committed to reducing plastic waste but brands need to ensure that the PR opportunity is backed up long-term commitments.
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Coca-Cola joins growing list of brands fighting back against plastic waste
Sarah VizardCoke plans to collect and recycle all its packaging by 2030 as it admits all companies have a responsibility to help solve the world’s packaging problem.
M&S on how SMEs can turn sustainability into a success
Thomas HobbsAs new research shows SMEs struggle to implement sustainability into their business strategy, M&S’ sustainability manager Jo Daniels explains how businesses can do so successfully.
The Body Shop on how its new owners are trying to revive its ‘activist spirit’
Thomas HobbsThe cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
Tesco: If you need to explain it to customers then your charity partnership will fail
Thomas HobbsThe Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
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For brand purpose to work ‘marketers must take a broader perspective’
Charlotte RogersAs custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
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The risk and rewards of brands taking on Trump
Thomas HobbsAs both Starbucks and Uber receive very different reactions after taking a stand in Trump matters, marketing experts weigh up whether brands should get involved.
Brands struggle to sustain ‘purpose’ commitments
Thomas HobbsAs high-profile brands such as Apple, Diageo and Johnson & Johnson fall out of the top 100 for ‘purpose’, it seems many companies are flirting with the idea and not following through.
Consumers are willing to pay more for purposeful brands
Michelle KeaneyConsumers are starting to put their money where their mouth is when it comes to responsible consumption, says Michelle Keaney, partnership director at The Marketing Academy and founder of Three Point Zero.
‘Social purpose helps brands thrive even more so in times of uncertainty’
Michelle KeaneyBrexit has caused us all – both individuals and organisations – to do a lot of soul searching in recent weeks. Those businesses that thrive in times of uncertainty, however, will be the ones that focus on purpose, says Michelle Keaney, founder of Three Point Zero and partnership director at The Marketing Academy.
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How Toms engaged 3.5 million people in one day
Charlotte RogersFootwear brand Toms’ annual One Day Without Shoes initiative this year engaged 3.5 million people. In this instalment of Marketing Week’s shoestring marketing series we look at how the brand has built a strong connection with customers through its community approach.
What do we really mean by ‘purposeful’ business?
Michelle KeaneyTruly purposeful brands can change the world while driving fantastic business results.
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How marketers can put social purpose into practice
Charlotte RogersBrands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.