What marketers need to know about ethics in modern marketing
Marketing Week PartnerMarketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
Marketers must prove ‘sustainable consumption’ is not an oxymoron
Helen EdwardsBrands need to encourage better – not more – consumption, if they are to have a place in a sustainable future for our planet and society.
Marketing ‘lags’ corporate progress on sustainability
Michaela JeffersonMarketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Meet the startup tackling plastic waste with seaweed
Ellen HammettNotpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
Unilever CEO tells activists to ‘call us out’ amid plastic criticism
Molly FlemingUnilever’s CEO Alan Jope is calling on activists to pressure the company to be better on climate and social issues after reports criticised the FMCG giant’s plastics progress.
Coca-Cola: We need to reframe the way we talk about the plastic problem
Molly FlemingThe soft drink giant’s CEO James Quincey is encouraging a two-pronged approach to sustainable packaging that includes both zero waste and reducing companies’ carbon emissions.
Waitrose launches its biggest ever CSR campaign to tackle plastic waste
Ellen HammettWaitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
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Plastic waste: Why brands need to look beyond the PR opportunity
Molly FlemingIceland, Evian, Diageo and Coca-Cola have all committed to reducing plastic waste but brands need to ensure that the PR opportunity is backed up long-term commitments.
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Coca-Cola joins growing list of brands fighting back against plastic waste
Sarah VizardCoke plans to collect and recycle all its packaging by 2030 as it admits all companies have a responsibility to help solve the world’s packaging problem.
M&S on how SMEs can turn sustainability into a success
Thomas HobbsAs new research shows SMEs struggle to implement sustainability into their business strategy, M&S’ sustainability manager Jo Daniels explains how businesses can do so successfully.
The Body Shop on how its new owners are trying to revive its ‘activist spirit’
Thomas HobbsThe cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
Tesco: If you need to explain it to customers then your charity partnership will fail
Thomas HobbsThe Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
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For brand purpose to work ‘marketers must take a broader perspective’
Charlotte RogersAs custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
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The risk and rewards of brands taking on Trump
Thomas HobbsAs both Starbucks and Uber receive very different reactions after taking a stand in Trump matters, marketing experts weigh up whether brands should get involved.
Brands struggle to sustain ‘purpose’ commitments
Thomas HobbsAs high-profile brands such as Apple, Diageo and Johnson & Johnson fall out of the top 100 for ‘purpose’, it seems many companies are flirting with the idea and not following through.