Ctrl.Alt.Shift to launch consumer magazine
Charity Ctrl.Alt.Shift is to sell its own consumer magazine, as part of its ambition to become mainstream.
The charity claim it is the first third-sector consumer publication of its kind. The magazine, entitled Ctrl.Alt.Shift: The Corruption Issue, will be 84 pages long, printed on uncoated paper using vegetable ink and have a cover price of £3.95.
In line with the charity’s Autumn/ Winter campaign, the focus on will be on corruption as being both a key cause of poverty and the barrier to overcoming it.
Ctrl.Alt.Shift has secured a partnership with magazine distributor COMAG in a an effort to extend the charity’s reach to its target audience of 18 – 25 year olds. Campus Mags will distribute 7,000 copies of the magazine for free across selected University sites
It will also be available from the Ctrl.Alt.Shift website and WHSmith high-street stores, with profits raised by sales going directly to the charity to fund ongoing activity and 6,000 copies of the magazine will be bagged with Dazed & Confused for the March issue.
Katrin Owusu, head of youth marketing and innovations at Ctrl.Alt.Shift, says: “The launch of Ctrl.Alt.Shift: The Corruption Issue brings politics back into mainstream rhetoric in such a way that engages and challenges a younger audience, rather than alienating them with figures and jargon. Instead of a more traditional industry-focused publication, the content of the magazine is inclusive, broad and at times controversial; ranging from a fashion-shoot inspired by Guantanamo Bay, to Sarah Maple creating art inspired by sex and corruption, to the music which is making the charts in Afghanistan.”
