Ctrl.Alt.Shift to launch consumer magazine

Charity Ctrl.Alt.Shift is to sell its own consumer magazine, as part of its ambition to become mainstream.


The charity claim it is the first third-sector consumer publication of its kind. The magazine, entitled Ctrl.Alt.Shift: The Corruption Issue, will be 84 pages long, printed on uncoated paper using vegetable ink and have a cover price of £3.95.

In line with the charity’s Autumn/ Winter campaign, the focus on will be on corruption as being both a key cause of poverty and the barrier to overcoming it.

Ctrl.Alt.Shift has secured a partnership with magazine distributor COMAG in a an effort to extend the charity’s reach to its target audience of 18 – 25 year olds. Campus Mags will distribute 7,000 copies of the magazine for free across selected University sites

It will also be available from the Ctrl.Alt.Shift website and WHSmith high-street stores, with profits raised by sales going directly to the charity to fund ongoing activity and 6,000 copies of the magazine will be bagged with Dazed & Confused for the March issue.

Katrin Owusu, head of youth marketing and innovations at Ctrl.Alt.Shift, says: “The launch of Ctrl.Alt.Shift: The Corruption Issue brings politics back into mainstream rhetoric in such a way that engages and challenges a younger audience, rather than alienating them with figures and jargon. Instead of a more traditional industry-focused publication, the content of the magazine is inclusive, broad and at times controversial; ranging from a fashion-shoot inspired by Guantanamo Bay, to Sarah Maple creating art inspired by sex and corruption, to the music which is making the charts in Afghanistan.”  


Direct to number one, data quality street

David Reed

Keith Jones is determined to get Royal Mail recognised for its data services as well as for its deliveries. As he explains to David Reed, knowing when consumers and businesses are moving is a great advantage when selling the data hygiene message.


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