Cushelle launches rebrand ad

Cushelle has launched a CGI animated TV campaign to promote its rebrand from Charmin.

The TV ads are part of a £10 million integrated marketing campaign to push the message that Cushelle is the “same irresistible product, brand new name”.

The ad, created by Fallon, features Cushelle’s Koala character.

Cushelle is also launching a 3D cinema ad to air before films including Toy Story 3 and Shrek Forever.

Cushelle brand marketing controller, Emma Heald, says: ” The animation brings to life the Cushelle Koala and we are sure the ad will engage our target audience as well as reinforcing Cushelle’s irresistible softness qualities.”


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