Next believes it could weather a loss of more than £1bn, or 25%, in annual full price sales caused by Covid-19 and that the business must embrace change despite the crisis.
Those brands that can show their humanity to customers will succeed because consumers want to feel something.
Marketers face a number of challenges from the feedback economy, but there are ways to overcome them.
From the direct-to-consumer opportunity to the Amazon effect, digital is shaping how FMCG brands reach and engage with consumers.
Customer journey workshops can help stakeholders create a ‘working journey’ of how customers are interacting with a brand and eliminate those pain points.
Join our webinar to understand why consumer feedback holds the key to differentiating your brand and staying ahead of competitors.
Making a start in user testing? Econsultancy offers an overview to help marketers understand the discipline.
YouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.
How to deal with the high volume and cost of customer returns is one of the biggest issues currently facing online retailers.
Understanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020.
As the French capital gets its gameface on ahead of the 2024 Olympics, Adidas explains how the city’s local creativity is feeding the brand’s international strategy.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Many brands are talking the talk about user-friendly digital but far fewer are bothering to walk the walk.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.