Lego: Brands that focus on their audience always win
Matt BarkerThe marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.
CX50 2020: What the pandemic has taught brands about customer experience
Morag Cuddeford-JonesIn our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why brands need to react to customers in real time
MaryLou CostaSenior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketoonist on opting out
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
CX50 2020: Great customer experience starts with company culture
Morag Cuddeford-JonesAt our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
Are you delivering a connected customer experience?
Marketing Week PartnerThe mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, and being able to respond to this, is the driving force behind journey orchestration.
How the CX50 are keeping customer experience on the business agenda
Morag Cuddeford-JonesCustomer experience may seem less of a priority than it was, but it has kept brands afloat in the pandemic and if investment is maintained it will be an even bigger competitive advantage in future, as the members of our CX50 list demonstrate.
Marketoonist on the rise of the customer service bots
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Waitrose looks to ‘future of convenience’ in Deliveroo tie-up
Molly FlemingIn the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers.
Waitrose versus M&S: The brand battle for Ocado shoppers
Molly FlemingAs M&S and Waitrose battle it out for Ocado shoppers, which brand will come out on top?
A glimpse into the age of ‘participation’
Grant ToupsEngagement is no longer enough for brands to build equity and earn loyalty, they need to be able to establish a two-way relationship.
How to boost lead generation, nurture and retention in times of uncertainty
Marketing Week PartnerAs interactions with brands become predominantly digital, marketers need to focus on online experiences that stand out. Join this webinar to find out how.
The future of AI in marketing
Ben DavisHow is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Marketoonist on the pace of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here