A Covid vaccine could save jobs and kickstart the rescue of the hotel and hospitality sectors. But it will be a long road to recovery and it may involve a painful reckoning for some.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Companies need to focus on being useful and offering great service first, otherwise bells and whistles seem just that.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
At our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
The mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, and being able to respond to this, is the driving force behind journey orchestration.
Customer experience may seem less of a priority than it was, but it has kept brands afloat in the pandemic and if investment is maintained it will be an even bigger competitive advantage in future, as the members of our CX50 list demonstrate.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers.
As M&S and Waitrose battle it out for Ocado shoppers, which brand will come out on top?