Lego and GSK on what it takes to be truly customer centric
Marketing Week ReportersFor consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
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Jeff Bezos’s success at Amazon is down to one thing: focusing on the customer
Mark RitsonFor all Amazon’s innovation and invention, it is the world’s most valuable brand principally because its founder Jeff Bezos got to know his customers.
Marketoonist on pop-ups and user experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Moving on: How marketers are rethinking customer journeys
Marketing Week ReportersAs brands face up to the realisation of the new normal, what do marketers need to do to ensure they can deliver a better experience in a post-Covid world.
Success in ecommerce requires a strong brand, not just a smooth experience
Ben DavisCustomer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel.
How you can build a customer-centric culture
Marketing Week PartnerJoin this online event to find out how to instil and communicate organisational values that are driven by improving the customer experience.
How to market to your customers, not just your prospects
David van SchaickSuccessful B2B brands keep customers as well as finding new ones, and they also know you need to communicate with these two groups differently.
Marketoonist on omnichannel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why creating value for customers creates value for brands
Steve HemsleyPersonalisation and brand experiences are evolving to focus more on what they give the customer, with the aim of increasing each one’s lifetime value to the business.
Could a Covid vaccine provide a painful remedy for struggling brands?
Matthew ValentineA Covid vaccine could save jobs and kickstart the rescue of the hotel and hospitality sectors. But it will be a long road to recovery and it may involve a painful reckoning for some.
Marketoonist on why lead nurturing isn’t a numbers game
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Personalisation isn’t about bells and whistles
Ben DavisCompanies need to focus on being useful and offering great service first, otherwise bells and whistles seem just that.
Marketoonist on changing customer needs
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lego: Brands that focus on their audience always win
Matt BarkerThe marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.
CX50 2020: What the pandemic has taught brands about customer experience
Morag Cuddeford-JonesIn our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.