Morrisons eyes opportunities with Amazon, Just Eat and Uber as it relaxes Ocado deal
Ellen HammettMorrisons is paving the way for a closer relationship with Amazon as it sees big opportunities in the ultra-fast delivery space.
Three steps for using data to crack customer-centricity
Wil LynchWe need to understand intent. So, where’s a marketer to start?
Why marketers need to stop chasing data like it’s ‘crack cocaine’
Charlotte RogersMarketers express their fears about the future of marketing if the next generation become too obsessed with data.
How brands can remove friction from the customer journey
Michael BarnettAt a roundtable hosted by Marketing Week in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences.
How financial brands are innovating with data
Michael BarnettThe financial services sector may be big and cumbersome, but brands are using an increasing number of data sources, focusing more on customer experience and engaging more customers in real time than ever before.
User experience will suffer without trust in AI
Ben DavisPeople don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
How this 120-year-old apparel giant is trying to reinvent retail
Ellen HammettFrom augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
How understanding customer journeys helps brands drive more sales
Marketing Week PartnerJoin our live video webinar to find out how brands are using customer journey mapping to maximise sales and engagement, and how marketers can integrate it into their own strategies.
The CX50 2019 revealed: Our list of the top 50 customer experience professionals
Marketing Week ReportersMarketing Week announces our second annual CX50 list in partnership with Zone and Cognizant, celebrating the individuals excelling at customer experience, demonstrating innovation, influence and impact.
How customer experience is building brands and businesses
Steve HemsleyAs the members of the CX50 list demonstrate, a great customer experience doesn’t just make people feel good, it translates into tangible business results – but the field is getting more competitive all the time.
Marketoonist on consent fatigue and GDPR
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mark Ritson
Portia WoollenThe latest opinion on the world of marketing, brand strategy and communications from award-winning columnist, marketing professor and marketing consultant Mark Ritson.
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Has GDPR improved brand experience? Most consumers aren’t convinced
Lucy TesserasWith the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.
Marketoonist on personalisation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Ben Davis: Personalisation is not the end-game of marketing
Ben DavisBrands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.
How to get personalisation right at scale
Marketing Week PartnerPersonalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
How to navigate the modern marketing landscape
Marketing Week PartnerStream this webinar on-demand as we explore how to meet consumers’ rising expectations and create the right conditions for delivering best-in-class customer journeys.
How brands can put messaging into action
Marketing Week PartnerMarketers that don’t take consumers’ growing use of messaging platforms seriously will quickly be left behind, as distinctions fade between conversations with friends and those with brands.
Boots aims to ‘reinvent’ retail experience with dramatic beauty overhaul
Ellen HammettBoots says it is “well aware” that heritage is not enough for today’s customer and so it is revamping its beauty offering and in-store experience.
John Lewis puts focus on differentiation as profits slump
Ellen HammettThe parent company of John Lewis and Waitrose has finished a year of significant investment in its brand and staff with a huge hole in its pocket – weighed down by a sharp 56% decline in non-food profit.