CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
John Lewis, Selfridges, M&S and Next have all taken different approaches towards the reopening of non-essential retail this week, but the real trial lies in the weeks and months ahead.
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander. Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues we found, and how to solve them.
H&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer loyalty, sustainability and online as areas of growth.
When analysing simple metrics like NPS marketers can’t look at the number in isolation, they must frame it within a wider context, diagnose what it means and ask how it can be improved.
The iconic footwear brand has found a way to bring the digital and analogue worlds together to keep its community of die-hard fans engaged and celebrate 60 years of ‘rebellious self-expression’ under lockdown.
For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
For all Amazon’s innovation and invention, it is the world’s most valuable brand principally because its founder Jeff Bezos got to know his customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Customer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel.