Predicting the future of marketing tech might be a great way to grab headlines, but it’s the everyday business challenges that marketers need to prioritise in 2022.
Engaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.
Every sector has a blind spot in the experience that brands offer, and by addressing it you could gain a real competitive advantage.
Claiming to have “completed the hardest yards” of its transformation, Currys is celebrating its decision to consolidate its four brands and become a “simpler, more focused business”.
The Great CX Reset is now under way and innovations are a necessity, not a nice-to-have, as the digital noise grows louder.
Great customer experience takes years to get right and starts well before the purchase, with the right data foundations.
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.
Financial brands often have a glut of customer data, but need to use it better to create joined-up customer experiences.
With plans underway to develop a centre of excellence for consumer experience, Britvic intends to ramp up its marketing investment and enhance its digital marketing capability in a bid to chase growth.
One of the 10 Technologists named in the 2021 CX50 list, BHF’s chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.
While consumers say experience has taken a downturn, digital-first brands and businesses with a sustainability agenda are bucking the trend.
Adapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
Once accused of killing off traditional stores, online retailers are ramping up their focus on physical retail as the worlds of online and offline merge post-lockdown.
After Octopus Energy emerged as one of the strongest brands to take advantage of the turmoil in the energy sector, marketing director Rebecca Dibb-Simkin says its power lies in being “incredibly close to customers” and giving the whole business access to data.
Marketers might not like the idea of cutting down their ranges, but reducing choice is one way to stop ‘micro-frictions’ getting in the way of the sale.