Marketoonist on notification fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
Marketing Week ReportersThe hotel brand’s global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.
From hero to zero: Why loss of trust is so damaging for premium brands
Harry LangBrands that consumers place on a pedestal have a long way to fall, so it’s crucial to keep living up to the high expectations they set.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
Wella on ‘selling a community’ to fuel the growth of its B2B business
Niamh CarrollBy treating its salons as partners rather than customers, hair care brand Wella continued to strengthen its B2B market leading position last year. To drive further growth, the business is now hoping to build better awareness among its end consumers.
Marketoonist on being consumer-centric
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How CX helps Starling Bank attract a new customer every 39 seconds
Marketing Week ReportersFrom escape room-style selection day challenges to recruiting from beyond banking, Starling Bank believes investing in customer service gives the brand the cutting edge.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
How to increase revenue by using top-notch sales techniques
Marlena PółrolaCross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Marketing Week Meets the CX50: Kim Faura, chief product officer, Checkatrade
Marketing Week ReportersCheckatrade’s chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Marketoonist on tipping culture
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on the customer journey
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Ethics matter: Closing the customer expectation gap
Marketing Week PartnerA session at the Festival of Marketing focused on the gaps between consumer expectations and what brands are delivering – but also, crucially, what can be done about it.
From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre
David van SchaickThe evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation. Done right, it can drive greater value from top customers and demonstrate the commercial impact of a marketers’ work, at a time when ROI has rarely been more important. The good news, though, […]