Research into customer service shows that ending on a positive note matters more than the experience overall – and is something marketers should consider when tailoring their customer journey.
Click-and-collect as an online fulfilment option yields a much better margin for retailers – but beating the sheer convenience of home delivery can be a tough sell.
Starling’s focus on delivering “great experiences” to its customers is setting it apart from rivals, says interim CEO John Mountain.
Despite being the pioneer of the opt-out email around sensitive occasions, Bloom & Wild will no longer do so after hearing overwhelming feedback from its customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week, Cognizant and Adobe reveal the full CX50 list of the top 50 CX professionals across five UK industry sectors.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In a critically important industry, brands must balance innovation and sector expertise to offer an exemplary customer experience.
Our latest CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a set of varied and highly competitive sectors.
When the whole country is your customer, delivering customer experience is a complex equation. Here, CX50 members from the public sector reveal their approach.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The sixth list of the UK’s top 50 customer experience professionals, in partnership with Cognizant and Adobe, will be split into five sectors, the first of which will be announced after Easter.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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