Marketoonist on the pace of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
CX50 2020: The UK’s top 50 customer experience professionals revealed
Marketing Week ReportersMarketing Week reveals the third annual CX50 list in partnership with Zone and Cognizant, recognising those in marketing and beyond who are excelling at customer experience despite challenging times.
How customer experience is helping brands succeed on the acid test of Covid-19
Morag Cuddeford-JonesThe achievements of this year’s CX50 members prove an organisation-wide customer experience mindset is a blueprint for the future as well as the present.
Marketoonist on customer experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Three steps to creating consumer habits
Richard ShottonBuying habits aren’t formed overnight, but they can be created through systematic application of cues, rewards and repeat behaviour.
How Coty’s ‘quaranteam’ is helping it stay on top of beauty trends
Molly FlemingFrom creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
PepsiCo marketing becomes ‘more selective’ with focus on fewer, bigger activities
Sarah VizardPepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.
Using PEST, SWOT and scenario planning in a crisis
Econsultancy TeamThe Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable.
A guide to conversion rate optimisation
Rebecca SentanceThis guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Why marketing transformation is taking on new urgency
Nicola SmithPrior to coronavirus, brands and marketers already had to adapt to customer journeys taking place across a growing number of channels, but the speed and magnitude of the change required are now vastly bigger
24 best practice tips for ecommerce site search
Rebecca SentanceA good digital experience is more crucial now than it ever was. So how can retailers make sure their on-site search experience is as seamless, effective and easy to use as possible?
Integrated media must adopt CRM principles to drive the total customer experience
Niyi Duro-EmanuelPeople-based marketing has for too long been seen as the preserve solely of CRM and direct marketing. It’s vital that media adopt customer-centric principles to sit at the heart of the customer journey.
User experience alone doesn’t make a brand
Ben DavisImproving digital business models is an imperative, but multichannel retailers should recognise that good user experience alone is not a marketing strategy.
Quarantined items and joyful experiences: How retailers are preparing to resume trading amid Covid-19
Ellen HammettAs non-essential retailers prepare to reopen their doors, it is clear customer experience will play an essential role in reassuring shoppers and ensuring a safe and stress-free return to Britain’s high streets.