Customer focus and place: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
Thou art not the consumer
In recognition of one of the subjects Marketing Week covers, family members will occasionally pass judgement on ads they have seen that they like, dislike or prompted a purchase.