A more creative approach to hiring could pay dividends for organisations both during – and after – life under lockdown.
The latest annual CMO Survey shows marketing is losing many of its strategic jobs to other functions – a situation that will only worsen unless marketers place more value on formal training.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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