Ian Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed
Grant’s Whisky is to sponsor the new series of Piers Morgan’s Life Stories on ITV.
The Annual: Marketers must talk to board members in language they understand to demonstrate the effectiveness of marketing spending and secure future investment, according to Aviva’s marketing chief.
AXA PPP is positioning as the “cost effective” alternative to the under-pressure NHS with a multimedia campaign to drive take-up of private medical cover.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
OS is synonymous with orienteering, bobble hats and mountains, but hopes a transformation that includes a new brand purpose and switch from a focus on products to customers will help improve brand equity and grow the business.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here