Korean car manufacturer Daewoo launches its secondhand car business, Daewoo Resale, at the end of this month, backed by a television campaign through Duck-worth Finn Grubb Waters. The commercial emphasises that Daewoo puts all its secondhand cars through its own tests, an AA inspection, and carries out two independent history checks before the vehicle goes on sale. The ad features a car being completely dismantled and reassembled for a potential purchaser, who then says he will just ask his wife to check it over.
Our marketer on the inside shares five resolutions careworn marketers should adhere to this year.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.