The Daily Mirror is tying up with BBC Worldwide and Woolworths to offer a series of comedy DVDs to readers. The first episode of series two of The Office will be polybagged with the newspaper on Saturday (October 18) and in subsequent weeks there will be in-paper tokens to be redeemed at Woolworths for episodes of I’m Alan Partridge, Red Dwarf and a taster of the EastEnders spin-off video Slaters In Detention.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here