DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
Fox Kalomaski has won the £500,000 advertising account for the Cumbria Tourist Board. The previous incumbent was Senior King Communications.
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Interactive TV is widely available, but hasn’t captured viewers’ imaginations. A new channel is determined to harness its true potential.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.