DaimlerChrysler names Toyota boss for jeep arm

DaimlerChrysler has drafted in a senior director from Toyota to head Chrysler Jeep in the UK.

Simon Elliott will become director of Chrysler Jeep at the start of next year. He is presently sales director at Toyota Lexus in Belgium.

Elliott will report to the new managing director of DaimlerChrysler, Joe Eberhardt, a former marketer who moves across from the US.

Before joining Toyota GB as a sales manager, Elliott held sales and marketing positions at Volkswagen in the UK.

He will join at a crucial time for DaimlerChrysler, as it takes responsibility for importing and distributing Chrysler and Jeep vehicles from Inchape. Inchape, which distributes Daihatsu in the UK, has held the &£4.6m contract for the past seven years.

Elliott will be responsible for a &£15m ad spend. He will replace managing director Richard Mackay, who has opted to remain with Inchape as senior executive responsible for the company’s development.

Chrysler marketing director Stephen Grey will report to Elliott.

DaimlerChrysler is a newly formed company representing the Mercedes-Benz, Chrysler and Jeep brands in the UK.


Lloyds TSB pulls plug on Insurance Shop format

Marketing Week

Lloyds TSB has scrapped plans to launch a chain of shops selling insurance products after tests revealed limited interest from shoppers. Two Insurance Shops located inside Asda stores have been on trial since the beginning of last year. But Lloyds says the “offering is too narrow”. Products include health, travel, motor, home contents and personal […]

Sky provides a digital solution

Marketing Week

What’s the fairest way of providing those who live in flats with digital TV: forcing them to adopt either Sky or ONdigital, or letting people choose for themselves? (MW letters October 21). The Confederation of Aerial Industries states that about 90 per cent of blocks will need some modification to receive digital terrestrial TV. But […]

Scottish Courage prepares for McEwans campaign as sales drop

Marketing Week

Brewing giant Scottish Courage is understood to be reviewing creative work for a new McEwans project. Roster agencies TBWA, Faulds and CDP are preparing to pitch for the business. Little has been spent on advertising McEwans lager since a £10m relaunch in 1997. Its market share – once as high as 17 per cent – […]


    Leave a comment