DaimlerChrysler unveils electric version of Smart ForTwo
DaimlerChrysler has unveiled an electric version of the Smart ForTwo at the British Motorshow, which began in London yesterday (Tuesday). A market trial of the car will begin in November.
DaimlerChrysler has unveiled an electric version of the Smart ForTwo at the British Motorshow, which began in London yesterday (Tuesday). A market trial of the car will begin in November.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.