Dare’s Lawrence moves to ASOS
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
Tesco sausages ad banned
Rosie BakerA Tesco ad for its Butchers Choice sausages has been banned for making misleading claims about how the pigs used to make them are reared.
UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Marketing teams and Coca-Cola’s redesign: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Lego and GSK on what it takes to be truly customer centric
Marketing Week ReportersFor consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
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