At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From breaking down the barriers between marketers and data scientists to getting buy-in from senior stakeholders, it’s been a busy week. Here is my take.
In a bid to connect with underrepresented talent, Sky is asking potential recruits to apply via video, no CVs or marketing experience required.
With loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
As brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
