NHS has been the largest culprit, responsible for 305 breaches, closely followed by private companies with 288. Further back, local government reported 132 and other government bodies 130, whereas central government was only guilty of 81 data losses. The third sector reported 44 incidents. David Smith, deputy commissioner, says: “We all know that mistakes can happen, but that human error is behind a high proportion of security breaches”. Shop Direct builds web data warehouse Home shopping business Shop Direct is capturing online visitor behaviour and loading it into a customer data warehouse to enable near-real time communications. It is deploying Speed-Trap to gain customer insights using its integrated web intelligence tool. These will be loaded into an enterprise data warehouse from Teradata to be combined with existing customer data. “Integrating detailed data from every customer interaction channel is vital to shaping more relevant and timely crosschannel customer experiences and driving revenue
Samsonite, the luggage brand, is launching an online advertising campaign to celebrate its 100th year and promote its quality positioning.
Saka, the mineral water brand owned by Navson, is readying a £500,000 advertising drive to raise awareness of its water brand.
Anti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.