NHS has been the largest culprit, responsible for 305 breaches, closely followed by private companies with 288. Further back, local government reported 132 and other government bodies 130, whereas central government was only guilty of 81 data losses. The third sector reported 44 incidents. David Smith, deputy commissioner, says: “We all know that mistakes can happen, but that human error is behind a high proportion of security breaches”. Shop Direct builds web data warehouse Home shopping business Shop Direct is capturing online visitor behaviour and loading it into a customer data warehouse to enable near-real time communications. It is deploying Speed-Trap to gain customer insights using its integrated web intelligence tool. These will be loaded into an enterprise data warehouse from Teradata to be combined with existing customer data. “Integrating detailed data from every customer interaction channel is vital to shaping more relevant and timely crosschannel customer experiences and driving revenue
Samsonite, the luggage brand, is launching an online advertising campaign to celebrate its 100th year and promote its quality positioning.
Saka, the mineral water brand owned by Navson, is readying a £500,000 advertising drive to raise awareness of its water brand.
Anti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.