NHS has been the largest culprit, responsible for 305 breaches, closely followed by private companies with 288. Further back, local government reported 132 and other government bodies 130, whereas central government was only guilty of 81 data losses. The third sector reported 44 incidents. David Smith, deputy commissioner, says: “We all know that mistakes can happen, but that human error is behind a high proportion of security breaches”. Shop Direct builds web data warehouse Home shopping business Shop Direct is capturing online visitor behaviour and loading it into a customer data warehouse to enable near-real time communications. It is deploying Speed-Trap to gain customer insights using its integrated web intelligence tool. These will be loaded into an enterprise data warehouse from Teradata to be combined with existing customer data. “Integrating detailed data from every customer interaction channel is vital to shaping more relevant and timely crosschannel customer experiences and driving revenue
Samsonite, the luggage brand, is launching an online advertising campaign to celebrate its 100th year and promote its quality positioning.
Saka, the mineral water brand owned by Navson, is readying a £500,000 advertising drive to raise awareness of its water brand.
Anti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.
‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.