Today’s marketers have unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. This has resulted in a fundamental shift in how marketers measure success and make decisions.
No longer considered just brand ‘stewards’, marketers’ biggest priority needs to be driving growth.
Armed with data, marketers at all levels are expected to prove the value of every marketing investment, but earning recognition for marketing’s growth-driving role has not been easy. In this webinar sponsored by Datorama, a Salesforce company, a panel of top marketers discusses the interplay of growth and data in marketing today, and the key trends driving them:
- Growth as a directive for marketing
- Complexity, data integration and analytics
- Shifting marketing culture and technology to drive growth
The webinar is hosted by Marketing Week editor Russell Parsons, joined by Direct Line Group brands director Kerry Chilvers; Nomad Foods Europe’s growth strategy and insight director Nick Steel; and Deni Boncheva, head of digital data for PepsiCo Europe.