EasyJet is rolling out a mobile ‘host’ app across European airports that the airline claims will personalise airline travel as it focuses on aim to be “digital leader”.
Politics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?
With Tesco boss Dave Lewis prioritising the reduction of 30% of the retailer’s product range, well-established brands, from Schweppes to Kingsmill, have been removed from its shelves over recent months.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
We arm you with all the numbers you need to tackle the week ahead.