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EasyJet launches ‘host’ app that it claims will personalise airline travel
Sarah VizardEasyJet is rolling out a mobile ‘host’ app across European airports that the airline claims will personalise airline travel as it focuses on aim to be “digital leader”.
How and why brands are tapping into the General Election
Sarah VizardPolitics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?
How brands can bounce back from supermarket de-listings
Thomas HobbsWith Tesco boss Dave Lewis prioritising the reduction of 30% of the retailer’s product range, well-established brands, from Schweppes to Kingsmill, have been removed from its shelves over recent months.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.