Vauxhall chief leaves UK to take up US marketing role at Buick
Sarah VizardVauxhall’s chairman and managing director Duncan Aldred is leaving the UK to take up a US role as vice-president of marketing, sales and service for General Motors’ Buick brand.
Training people in data capture and use
Lucy HandleyAs brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
Tom Fishburne – The Marketoonist 6/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
Josh StephensonAn endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
Octopus Energy’s CEO on why marketing should ‘define everything’
Hannah RashbassWith a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.