Vauxhall’s chairman and managing director Duncan Aldred is leaving the UK to take up a US role as vice-president of marketing, sales and service for General Motors’ Buick brand.
As brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
We arm you with all the numbers you need to tackle the week ahead.
As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.