A new business intelligence system has been launched that aims to reduce the time needed to identify and analyse financial product sales. Financial-Clarity is aimed by Matrix-Data Solutions at UK financial services fund managers, life companies, fund supermarkets and wrap platforms.
The new solution provides insight into product sales through intermediaries, marketing and distribution operations. It will also help management to plan distribution and business strategies. Currently, identifying and analysing product sales is highly labour intensive, involving multiple providers and platforms as well as legacy systems and complex modelling.
Financial-Clarity gives users a comprehensive breakdown of product sales by individual outlet and contact, allowing sales and marketing teams to identify trends. These can be benchmarked against the overall market to optimise distribution strategies.
Ian Beaumont, managing director of Matrix-Data, says: “For too long, sales and marketing teams have had to rely on piecemeal data which is out of date before they even receive it and is difficult to integrate into their business intelligence strategies. Financial-Clarity is 100 per cent web-enabled, so it’s really easy for sales and marketing teams to use the real-time information we provide to plan their campaigns. It’s faster, simpler and more accurate than anything else on the market.”