Data Storytelling Conference 2015: Making the most of your data (Adroll)

This presentation covers:

  • Find out why intent data is your most valuable data
  • Discover how to reach and engage new customers
  • Get the inside story on how Gymshark used data to reach its target audience and increase ROI

Adam Berke is the CMO & President of Adroll


Amy Garcia Data Conference

Data Storytelling Conference 2015: Harnessing the power of gamification (Cancer Research UK)

Samuel Joy This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]

Andrew Sutton Bianca Dowling Data Conference

Data Storytelling Conference 2015: Predictive modelling – powerful yet simple (Occam DM and Jaguar Land Rover)

Samuel Joy This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a […]


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