Data Strategy Awards 2013 shortlist announced

Will your company or agency be one of those celebrating a win at the Data Strategy Awards 2013? We’ve got the bubbly on ice so book your table now…

DS Awards

The judges have conferred and the shortlists for the Data Strategy Awards 2013, in association with Experian Marketing Services, have been drawn up. This year’s shortlisted entries demonstrate the growing importance of data in driving effective marketing, especially in the sphere of personalised communications.

Both business-to-business and business-to-consumer brands both delivered fantastic case studies that provoked plenty of debate among the judging panel. The shortlisted entries show a strong focus on demonstrating return on investment and all make the case for data sitting at the very heart of a company’s marketing and operational teams.

It has been particularly rewarding to see how companies are now actually leveraging the single customer view projects in which they have invested so much effort in recent years.

The shortlist for our inaugural Data Professional of the Year was drawn up from nominations made by the industry at large. Every company, agency and individual that made it on to the shortlist should be proud of the achievement. The judging panel of senior marketers applied the utmost rigour to making its decisions, examining each entry for its insight, execution and return on investment.

The awards will be a celebration of the achievements of marketers and their agencies that have made great use of data in 2012. Do join us at the Lancaster London hotel on 7 February for the awards ceremony – it’ll be a fantastic chance to benchmark your work against competitors, network with colleagues and enjoy a superb party. You can find out details and book your table at

The Shortlist 2013

(Listed by brand and entering agency)

Business to Business sponsored by Mortascreen

  • Dulux Decorator Centres – Aimia
  • Travis Perkins – PCD Agency
  • Univadis – CreatorMail
  • – Ve Interactive
  • Procter & Gamble – CPM UK

Entertainment and Gaming

  • BSkyB – Sky IQ
  • BT Vision – planning-inc
  • Channel 4
  • Rank Interactive – Maxymiser

Financial Services sponsored by Cosine

  • Aviva – 2020
  • Bank of Scotland – Tangible
  • BM Savings – Tangible
  • Direct Line, Churchill, Privilege and Green Flag
  • Direct Travel Insurance – Absorb Digital
  • Lombard – Lateral Group
  • Nationwide Building Society
  • Post Office Car Insurance – Rapp


  • Arla Foods – Cosine UK
  • Diageo brands: Guinness, Smirnoff, Captain Morgan, Johnnie Walker, Classic Malts and others – R-cubed
  • Kenco – Aimia
  • Molson Coors – Sky IQ

Not-For-Profit sponsored by Metametrics

  • Battersea Dogs and Cats – Response One
  • Change4Life – Lateral Group
  • RNIB
  • The Royal British Legion – Tangible
  • Sport Relief – Streetwise Analytics and DataTalk

Retail/Home Shopping

  • Argos – planning-inc
  • Heineken – dunnhumby
  • Costa Coffee – MRM Meteorite
  • hmv – CreatorMail
  • Lands’ End UK – R-cubed
  • Telecommunications, Mobile and IT
  • T-Mobile – Fuel
  • Orange – Aimia
  • O2 Telefonica UK – tree London

Travel & Leisure

  • Air New Zealand – TagMan
  • – CreatorMail
  • The Caravan Club – Celerity Information Services
  • thetrainline – CreatorMail
  • Thomson – CreatorMail
  • Whittlebury Hall Conference and Training Centre, Hotel and Spa

Best Use of Behavioural Targeting sponsored by Sky IQ

  • Argos – planning-inc
  • Crew Clothing – Sub2Technologies
  • Homebase – Aimia
  • Lands’ End UK
  • RS Components
  • Shop Direct Group:, Littlewoods, isme and K&Co
  • Thomson – CreatorMail

Best Use of CRM sponsored by Callcredit

  • Aviva – 2020
  • Costa Coffee – MRM Meteorite
  • Dulux Decorator Centres – Aimia
  • Guardian News & Media – Acxiom
  • hmv – CreatorMail
  • O2 Telefonica UK – FACE
  • Thomson Cruise – CreatorMail
  • Sky – Infectious Media

Best Use of Direct Marketing sponsored by Acxiom

  • BM Savings – Tangible
  • British Gas
  • Direct Line, Churchill, Privilege and Green Flag
  • Flora pro.activ – dunnhumby
  • Future Publishing – GB Group
  • Innocent – Aimia
  • Post Office Car Insurance – RAPP
  • Travis Perkins – PCD Agency
  • – Indicia

Best Use of Email Marketing sponsored by RAPP

  • Argos – planning-inc
  • – CreatorMail
  • Black Horse Motor Finance – The Real Adventure
  • Costa Coffee – MRM Meteorite
  • Lombard – Lateral Group
  • RS Components
  • thetrainline – CreatorMail
  • Thomson – CreatorMail
  • Three – eCircle

Best Use of Loyalty Marketing sponsored by Celerity

  • Coca-Cola – Aimia
  • Costa Coffee – MRM Meteorite
  • Marks & Spencer
  • O2 Telefonica UK – tree London
  • Royal Bank of Scotland Group – Aimia
  • T-Mobile – Fuel

Best Use of Social Media sponsored by R-cubed

  • Direct Holidays – RAPP
  • O2 Telefonica UK – FACE
  • Procter & Gamble – Proximity London
  • Tesco – BzzAgent/dunnhumby

Best Innovation in Data Marketing sponsored by Tangible

  • Craghoppers – XCM
  • East Coast Mainline – MPG Media Contacts
  • Islamic Bank of Britain
  • Lloyds Banking Group – Brightsource
  • nFluence Media
  • Shop Direct Group – Indicia
  • Sport Relief – Streetwise Analytics and DataTalk

Best Use of Big Data sponsored by Blueberry Wave

  • Littlewoods – myThings
  • Thomson – CreatorMail
  • Guardian News & Media – Acxiom
  • Tesco – dunnhumby
  • Thomson – CreatorMail
  • Univadis – CreatorMail

Data Professional of the Year sponsored by Datatech

  • Alex Hardy – Unilever
  • Chris Duncan – News International
  • Chris Gobby – Everything Everywhere
  • Darren Robertson – Action for Children
  • Dan McBeth – Quintessentially Lifestyle
  • John Heath – Chelsea Football Club

Who are the Data Strategy Awards judges?

Ruth Mortimer, editor, Marketing Week

Branwell Johnson, deputy editor, Marketing Week

Neil Bigley, head of single customer view, Nationwide

Lis Blair, head of CRM and insight, easyJet

Alexandra Bontoux, senior customer data and analytics manager, TUI UK

Paul Cook, head of global insight, Just Eat

Joanna Cooke, head of strategic marketing planning, Cancer Research UK

Peter Crayfourd, managing partner, Qifasolutions (formerly group head of customer lifecycle strategy, Orange)

Andy Hazell, head of database marketing, Immediate Media

Ralph Hegenstenberg, marketing director UK, BT Global Services

Simon Kaffel, global head of data and analysis, Zurich

Harpreet Kondel, deputy director of fundraising – supporter marketing, Barnado’s

Bernard Page, head of CRM, Shop Direct Group

Don Pawley, director of CRM, Ticketmaster

Shaun Pitman, head of data strategy, British Gas Business

Ben Rhodes, head of marketing and commercial strategy, Royal Mail

Simon Rose, head of UK marketing, Experian

Nadine Sharara, head of ecommerce, Thomas Pink

Elizabeth Shepherd, director, business intelligence and web analytics,

Jeremy Tait, director of customer value management, Direct Line Group


virgin atlantic

Ways to keep the door open

Michael Barnett

Consumers are becoming far more savvy about how their private data is used and what they get in exchange, says new research by the Future Foundation, so companies must offer the right rewards.


2012: The year in retail

Josie Allchin

2012 was the year multichannel really went mainstream and stopped being ‘nice to have’. Rather than retailers with comprehensive multichannel platforms being trailblazers, those without are now starting to look like laggards.


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