Data Strategy Awards judges unveiled

The Data Strategy Awards 2014 judging panel is made up of marketers with a track history of producing fantastic campaigns driven by data insights.


The group of judges have years of experience in handling data touchpoints and extracting the most useful information so entries to this year’s Data Strategy Awards are assured of undergoing the most rigorous scrutiny.

On the panel is marketing director UK for Costa Coffee Kevin Hydes – Costa carried off the Grand Prix in last year’s Data Strategy Awards so he certainly knows what will make a winning entry.

Other judges include Camelot head of insight Nick Bonney, head of global insight at Just Eat Paul Cook, chief marketing officer at On The Beach Alistair Daly, head of customer contact strategy CS&M at Nationwide Andy Dellbridge , global head of data and analysis at Zurich Simon Kaffel, sales and marketing director at Travelodge Catriona Kempston and head of crm and insight at Asos Matt Knight.

Also joining the group are head of insight, data, tools and segmentation at Sainsbury’s Alex Owens, head of crm at Shop Direct Group Bernard Page, group marketing director at Bookatable Gemma Carver, head of data strategy at British Gas Business Shaun Pitman, insight and reward director at Game Fred Prego, head of marketing and commercial strategy for the Royal Mail Ben Rhodes and digital communications officer/data scientist at Action for Children Darren Robertson.

Read more about the judges here and how to enter the awards here.


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David Coveney

I recently gave a presentation at a conference about the relationship between sales and marketing and was set up in a debate with a salesman who had little time for the art of our profession. In the end we did find things to agree on, which ties with my experience – that there’s a symbiotic relationship between sales and marketing in most businesses.


Tess Waddington

Ray Kieser, Group Managing Director – SGK Europe, has drafted a letter in response to the piece on ‘The New Law of Being Average’. The concept of brands striving to be ‘average’ is profoundly limiting. I challenge anyone who believes that brand performance can be attained by aiming at average. Mass market yes, and category leading, […]


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