The time has arrived to unveil the Data Strategy Awards shortlist.
The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing strategy.
The shortlist includes leading brands ranging from Argos, Age UK and O2 to Lloyds TSB and First Choice and can be found online in full, here.
All those on the list should congratulate themselves for the high calibre of their entry but the important date for your calendar is Wednesday 19 October when the winners will be revealed at a glittering ceremony in Lancaster London hotel. The event also offers the chance to mingle, network and celebrate the great work being done by the data community.
Tables are selling fast to make sure you book now. You can find details at http://www.datastrategyawards.co.uk/bookatable.aspx or contact senior event co-ordinator Natasha May on +44(0)20 7970 4772