Data trends for 2013 Part 2

Watch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.


Our experts touch on global consistency of data interrogation, the value of mobile gathered data, social media mining and more. They include head of global insight at Just Eat Paul Cook, global head of data and analysis for Zurich Simon Kaffel, deputy director of fundraising at Barnardo’s Harpreet Kondel, head of data strategy at British Gas Business Shaun Pitman and head of marketing and commercial strategy for Royal Mail Ben Rhodes,

The interviewees are all judges for Marketing Week’s Data Strategy Awards 2013. The awards night takes place on 7 February and will be a fantastic opportunity to benchmark against your peers, network and have a roof-raising party. There are some tables still available and you can find out more here.

See part 1 here



The best 2013 Super Bowl spots

Seb Joseph

This year’s big game is just over a week away and there is already a solid line-up of brands offering viewers a sneak peek at their 2013 efforts. Marketing Week picks out some of the best.


Ocado is fighting back

Rosie Baker

Ocado’s appointment of Sir Stuart Rose as chairman buoyed the online retailer’s shares this week and is a great endorsement that the brand has staying power.


Brands back government’s soft drinks calorie cut

Seb Joseph

GlaxoSmithKline, AG Barr and Britvic are three of a raft of food and drink brands to commit to using lower calorie levels in their soft drinks as part of the latest phase of the Government’s Responsibility Deal with the industry.


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