David Beckham stars in anti-malaria campaign

Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports’ coverage of the UEFA Champions League final.

The advertisement will run during the broadcasters’ coverage of the final between Manchester United and Barcelona and coincides with the charity being chosen as recipient organisation for the ‘Sky Red Button’ campaign.

The spot features Beckham kicking a penalty into a net less goal with the aim of highlighting the need for mosquito nets to help prevent the spread of malaria in Africa.

Sky Sports 1 and Sky Sports HD1 viewers can learn more about malaria and donate to the charity after pressing the red button on the evening of the final.

The charity was launched in April with a London event fronted by Beckham, who is a founding member of the leadership council for Malaria No More UK.

It aims to drive public awareness in the UK about the disease and that it is both preventable and treatable.


Car industry sees benefit of scrappage initiative

Marketing Week

The UK car industry is seeing immediate results from the Government’s vehicle scrappage scheme despite initial teething problems, with Ford revealing it has already taken more than 3,000 new car orders and General Motors seeing increased interest in its Chevrolet brand. Concerns arose on Monday (18 May), the day of the scheme’s launch, when Ford, […]

UTV Media clinches Sport deal

Marketing Week

UTV Media confirms it has now acquired the free weekly Sport magazine for an undisclosed amount. Sport will be re-launched next month. Editor Simon Caney and the magazine’s staff of 20 will move into talkSPORT’s London offices under the direction of UTV Radio (GB) sales director Adam Bullock. Scott Taunton, UTV Radio (GB), managing director, […]

YouTube to offer full-length shows in UK

Marketing Week

YouTube is in talks with content owners including ITV, Channel 4 and Sony Pictures to stream long-form video in the UK as the battle to own online TV heats up. The Google-owned video-sharing site is drawing up plans to go head to head with Hulu and TV.com, both of which are reportedly preparing UK launches. […]


    Leave a comment