Publicis Groupe’s David Kenny, who is managing partner for its VivaKi business, is to resign from the company at the end of the month, after turning down a position at the company’s Paris headquarters.
Heinz has appointed Haygarth as its sole digital agency to promote its range of baby care products among new and expecting parents in the UK.
British Sky Broadcasting has acquired the Virgin Media Television unit for £160m, giving Sky ownership of the channels Living, Livingit, Challenge, Challenge Jackpot, Bravo, Bravo 2 and Virgin1.
UK online ad spend grew by 4.6% in 2009, despite a 5% fall in display spend, according to figures from IAB Europe.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.