Publicis Groupe’s David Kenny, who is managing partner for its VivaKi business, is to resign from the company at the end of the month, after turning down a position at the company’s Paris headquarters.
Heinz has appointed Haygarth as its sole digital agency to promote its range of baby care products among new and expecting parents in the UK.
British Sky Broadcasting has acquired the Virgin Media Television unit for £160m, giving Sky ownership of the channels Living, Livingit, Challenge, Challenge Jackpot, Bravo, Bravo 2 and Virgin1.
UK online ad spend grew by 4.6% in 2009, despite a 5% fall in display spend, according to figures from IAB Europe.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
The drinks giant set up an growth taskforce last year that meets every two weeks to discuss new ideas and creative solutions for problems.
Britvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here