David Reed denies rumours
Sony Computer Entertainment Europe president David Reed has denied rumours it is holding informal talks with agenices regarding tasks for its PlayStation brand as “scurrilous, scandalous and untrue”.
Sony Computer Entertainment Europe president David Reed has denied rumours it is holding informal talks with agenices regarding tasks for its PlayStation brand as “scurrilous, scandalous and untrue”.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.