DDB Canada rolls out Canadian Tourism Commission ads

DDB Canada has created a TV campaign for the Canadian Tourism Commission, to run for three weeks in the UK. The ad is designed to increase awareness of the country as a long-haul destination and uses the strapline ‘Maybe you need a trip to Canada’.


COI communications shortlists four agencies

Marketing Week

COI Communications has shortlisted four agencies to handle its £69m television media planning and buying business. The shortlisted agencies are Carat, incumbent Starcom MediaVest, Zenith Optimedia, and MediaCom, which holds the COI’s press planning and buying account.

Atkins Nutritionals Inc hires new chief exec

Marketing Week

.Atkins Nutritionals Inc, the low-carbohydrate food manufacturer, has appointed Neil Harrison, the executive vice-president of HJ Heinz Company and a former chief executive of Heinz North America, as chairman of the board and chief executive.


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