DDB Canada has created a TV campaign for the Canadian Tourism Commission, to run for three weeks in the UK. The ad is designed to increase awareness of the country as a long-haul destination and uses the strapline ‘Maybe you need a trip to Canada’.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.