DDB London has created a television and cinema campaign to mark 75 years of ‘PG Moments’, as part of celebrations for the 75th anniversary of the Unilever-owned tea brand. It features the T-Birds and their reactions to various historical events.
GlaxoSmithKline is to axe its Ribena Toothkind and Ribena Light sub-brands in April, replacing them with Ribena Really Light. Ribena Really Light will combine the “no added sugar” proposition of Toothkind with the low-calorie nature of Ribena Light. Marketing will continue to move away from speaking to mothers and target eight- to 12-year-olds directly, as […]
The Medicines and Healthcare products Regulatory Agency (MHRA) is getting ready to clamp down on companies that cut corners in pharmaceutical advertising. The MHRA is concerned that some companies are overstepping the mark when promoting new products and exaggerating the benefits of medicines to boost sales. New guidelines published yesterday (Tuesday) say that the new […]
Fiat has announced that Alfa Romeo chief Karl-Heinz Kalbfell is to take on responsibility for the Maserati marque after it was moved out of the Ferrari stable and aligned with Alfa. The appointment follows last week’s ousting of head of Fiat Auto, Herbert Demel, after 15 months in the job.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.