DDB London celebrates 75 Years of ‘PG Moments’ with new ads.

DDB London has created a television and cinema campaign to mark 75 years of ‘PG Moments’, as part of celebrations for the 75th anniversary of the Unilever-owned tea brand. It features the T-Birds and their reactions to various historical events.


GSK to replace Ribena variants with Really Light

Marketing Week

GlaxoSmithKline is to axe its Ribena Toothkind and Ribena Light sub-brands in April, replacing them with Ribena Really Light. Ribena Really Light will combine the “no added sugar” proposition of Toothkind with the low-calorie nature of Ribena Light. Marketing will continue to move away from speaking to mothers and target eight- to 12-year-olds directly, as […]

Regulator to clamp down on medicine ads

Marketing Week

The Medicines and Healthcare products Regulatory Agency (MHRA) is getting ready to clamp down on companies that cut corners in pharmaceutical advertising. The MHRA is concerned that some companies are overstepping the mark when promoting new products and exaggerating the benefits of medicines to boost sales. New guidelines published yesterday (Tuesday) say that the new […]

Alfa Romeo chief to work on Maserati marque

Marketing Week

Fiat has announced that Alfa Romeo chief Karl-Heinz Kalbfell is to take on responsibility for the Maserati marque after it was moved out of the Ferrari stable and aligned with Alfa. The appointment follows last week’s ousting of head of Fiat Auto, Herbert Demel, after 15 months in the job.


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