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We are agencies, not commodities

Marketing Week

Regarding the recent publicity surrounding Gola’s decision not to use Junction for next year’s campaign (MW April 22). It’s a familiar tale. Agency pitches for client account. Wins. Produces two highly successful and well-publicised campaigns. Client then develops concept into merchandising, increases distribution and doubles budget (allegedly) because of it. Then promptly drops agency. The […]

MacKenzie dismisses Rajar announcement

Marketing Week

Kelvin MacKenzie, the chairman and chief executive of TalkSport-owner Wireless Group, has dismissed Rajar’s announcement that four new – but unnamed – contenders will provide its electronic audience measurement technology. MacKenzie describes Rajar’s announcement this week that it is looking at four new options for electronic audience measurement as the “same old flannel”, because Rajar […]

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