DDB London has created the first phase of a campaign to support the elections of the Mayor of London, London Assembly and European Parliament. The &£1.5m campaign, which has been created for London Elects, has the strapline “Londoners have their say”.
Regarding the recent publicity surrounding Gola’s decision not to use Junction for next year’s campaign (MW April 22). It’s a familiar tale. Agency pitches for client account. Wins. Produces two highly successful and well-publicised campaigns. Client then develops concept into merchandising, increases distribution and doubles budget (allegedly) because of it. Then promptly drops agency. The […]
Kelvin MacKenzie, the chairman and chief executive of TalkSport-owner Wireless Group, has dismissed Rajar’s announcement that four new – but unnamed – contenders will provide its electronic audience measurement technology. MacKenzie describes Rajar’s announcement this week that it is looking at four new options for electronic audience measurement as the “same old flannel”, because Rajar […]
Those who have a DAB radio love it, and more and more of us are taking the plunge. With new services starting up, the UK’s listening habits are undergoing a big change
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.