DDB London has won the &£19m advertising business for Capital One after a three-way pitch against Abbott Mead Vickers.BBDO and incumbent McCann-Erickson.
Sunday afternoons just aren’t the same anymore without Bullseye. Unprecedented numbers of speedboat manufacturers have gone into liquidation since. But the Diary is heartened to see the good folk of FCB London proving that you really can’t beat a bit of Bully. As part of its Playdays programme, in which the agency takes part in […]
EasyGroup entrepreneur Stelios Haji-Ioannou has vowed, in an exclusive interview with Marketing Week,to shake up the mobile phone industry with his new venture easyMobile. EasyGroup, which this year celebrates its tenth anniversary, has teamed up with Danish telecom company TDC and T-Mobile to set up the no-frills service, due to launch later this month. The […]
Skoda is to launch an Â£11m advertising campaign targeting younger drivers.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.