De Beers Diamond Jewellers has appointed Rob Cheng at its new marketing director.
Cheng is a former director of international premium products for American Express.
De Beers Diamond Jewellers was set up in 2001 as an independently managed and operated company by De Beers SA and LVMH Moet Hennessey Louis Vuitton.
De Beers launched a campaign created by Napkin last year to promote its Talisman watch collection.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Kraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.
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