De Vere Hotels appoints Targetbase Claydon Heeley

De Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.

Dunstan hall

The hotel chain claims the concept has previously beem untapped within the UK and European market. TBCH picked up the £1m account following a pitch against three undisclosed agencies.

The agency will be responsible for developing a new brand identity, rolling it out through an integrated campaign and acquiring new members to their exclusive new programme.

DeVere currently holds 12 hotels & resorts and 30 venue properties throughout the UK.

Nick Read, marketing director of DeVere, says: “What made TBCH stand out way above the other agencies was not only their strong creative but their ability to demonstrate a comprehensive understanding of our brand and vision for the concept. On top of that, they have a real view of how to integrate all activities and to sell our product effectively”

Steve Grout, UK chief executive at TBCH, adds: “We’re delighted to be working with one of the UK’s most entrepreneurial and go-ahead leisure groups.  It’s a fantastic opportunity for us to develop a totally integrated solution for DeVere – from creating the brand from scratch to launch, activation and retention activities using on and offline media”

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