De Vere Hotels appoints Targetbase Claydon Heeley

De Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.

Dunstan hall

The hotel chain claims the concept has previously beem untapped within the UK and European market. TBCH picked up the £1m account following a pitch against three undisclosed agencies.

The agency will be responsible for developing a new brand identity, rolling it out through an integrated campaign and acquiring new members to their exclusive new programme.

DeVere currently holds 12 hotels & resorts and 30 venue properties throughout the UK.

Nick Read, marketing director of DeVere, says: “What made TBCH stand out way above the other agencies was not only their strong creative but their ability to demonstrate a comprehensive understanding of our brand and vision for the concept. On top of that, they have a real view of how to integrate all activities and to sell our product effectively”

Steve Grout, UK chief executive at TBCH, adds: “We’re delighted to be working with one of the UK’s most entrepreneurial and go-ahead leisure groups.  It’s a fantastic opportunity for us to develop a totally integrated solution for DeVere – from creating the brand from scratch to launch, activation and retention activities using on and offline media”


Sharon Baylay

BBC undertakes review of marketing teams

Branwell Johnson

The BBC is reviewing its marketing services departments across the business to test that it still has the right structure “to deliver successful and award-winning campaigns that support the BBC’s core purposes and serve it audiences.”


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