The hotel chain claims the concept has previously beem untapped within the UK and European market. TBCH picked up the £1m account following a pitch against three undisclosed agencies.
The agency will be responsible for developing a new brand identity, rolling it out through an integrated campaign and acquiring new members to their exclusive new programme.
DeVere currently holds 12 hotels & resorts and 30 venue properties throughout the UK.
Nick Read, marketing director of DeVere, says: “What made TBCH stand out way above the other agencies was not only their strong creative but their ability to demonstrate a comprehensive understanding of our brand and vision for the concept. On top of that, they have a real view of how to integrate all activities and to sell our product effectively”
Steve Grout, UK chief executive at TBCH, adds: “We’re delighted to be working with one of the UK’s most entrepreneurial and go-ahead leisure groups. It’s a fantastic opportunity for us to develop a totally integrated solution for DeVere – from creating the brand from scratch to launch, activation and retention activities using on and offline media”