Deadline for Marketing Week Effectiveness Awards
The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.
The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.