Five things you need to know this week
Leonie RoderickThis week, Burberry partnered with Google for its Christmas campaign, House of Fraser’s head of digital talked up shoppable windows and Marketing Week columnist Mark Ritson explained why certain brands should steer clear from Star Wars partnerships.
How City AM is taking on ad blocking
Leonie RoderickBusiness publication City AM has become the first UK publisher to implement anti-ad blocking technology on its website as it looks to explain to consumers the impact of adopting ad blockers.
Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping
Leonie RoderickCampaign group Let Toys Be Toys is calling on the advertising industry and toy manufacturers to “raise their game” and act responsibly in a bid to stop “harmful and limiting” gender stereotypes in their advertising.
Critical skill or distraction? B2B marketers on the need to understand AI
Michaela JeffersonHow long AI will be the most critical skill for B2B marketers remains to be seen, but staying on top of the tech and being curious could be the real route to success.
Commercial media consumption falls as public returns to pre-pandemic habits
Grace GollaschDespite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
‘High-performance culture’: M&S marks ‘new beginnings’ with ITV partnership
Amrit VirdiCelebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Why Trinny London is putting its faith in brand and physical stores to fuel its next chapter
Molly InnesTrinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.