Recommended
Five things you need to know this week
Leonie RoderickThis week, Burberry partnered with Google for its Christmas campaign, House of Fraser’s head of digital talked up shoppable windows and Marketing Week columnist Mark Ritson explained why certain brands should steer clear from Star Wars partnerships.
How City AM is taking on ad blocking
Leonie RoderickBusiness publication City AM has become the first UK publisher to implement anti-ad blocking technology on its website as it looks to explain to consumers the impact of adopting ad blockers.
Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping
Leonie RoderickCampaign group Let Toys Be Toys is calling on the advertising industry and toy manufacturers to “raise their game” and act responsibly in a bid to stop “harmful and limiting” gender stereotypes in their advertising.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.