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Five things you need to know this week
Leonie RoderickThis week, Burberry partnered with Google for its Christmas campaign, House of Fraser’s head of digital talked up shoppable windows and Marketing Week columnist Mark Ritson explained why certain brands should steer clear from Star Wars partnerships.
How City AM is taking on ad blocking
Leonie RoderickBusiness publication City AM has become the first UK publisher to implement anti-ad blocking technology on its website as it looks to explain to consumers the impact of adopting ad blockers.
Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping
Leonie RoderickCampaign group Let Toys Be Toys is calling on the advertising industry and toy manufacturers to “raise their game” and act responsibly in a bid to stop “harmful and limiting” gender stereotypes in their advertising.
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.