Five things you need to know this week
Leonie RoderickThis week, Burberry partnered with Google for its Christmas campaign, House of Fraser’s head of digital talked up shoppable windows and Marketing Week columnist Mark Ritson explained why certain brands should steer clear from Star Wars partnerships.
How City AM is taking on ad blocking
Leonie RoderickBusiness publication City AM has become the first UK publisher to implement anti-ad blocking technology on its website as it looks to explain to consumers the impact of adopting ad blockers.
Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping
Leonie RoderickCampaign group Let Toys Be Toys is calling on the advertising industry and toy manufacturers to “raise their game” and act responsibly in a bid to stop “harmful and limiting” gender stereotypes in their advertising.
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?