Debunking the four myths of Generation Z
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
Brands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research.
Virgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.
With many British businesses still assessing the impact of the UK’s decision to leave the European Union, Malcolm Walker, the chief executive of high street stalwart Iceland, believes things will settle down and says the decision “isn’t the end of the world” for retailers.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.