Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency. Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.