Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency. Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in […]
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.