Del Monte to launch its first non-orange based pure juice blends
Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency. Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.