Delaney Lund Knox Warren has been appointed to the £9m advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
Ogilvy & Mather has created a new TV campaign for Gillette-owned battery brand, Duracell.
Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]
The Royal Institute for the Deaf has appointed Watson Phillips Norman to handle its direct marketing account. In Marketing Week April 15 it was incorrectly reported that the Royal Institute for the Blind (RNIB) had awarded its business to the agency. The RNIB works with Target Direct on direct marketing.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.